Winnie Chen | Strategic Creative Lead

Hi, I am Winnie and I love bringing ideas to life for the people who care about them.

A few brands I’ve worked with.

  • Honor of Kings
  • NBA Infinite
  • PUBG Mobile
  • Supercell
  • Tencent Games
  • Republic of Gamers
  • Mizuho
  • Netflix
  • City of Las Vegas
  • iBUYPOWER
  • Wong Fu Productions
  • Level Infinite
  • Lightspeed Studios
  • OGN
  • Goddess of Victory: Nikke
  • Beacons

Winnie’s portfolio chapters

The best ideas are the ones where everyone can win.

I look at what matters to the audience, what the business needs, and what’s happening around the brand. Finding alignment early gives the team a clear direction to build on.

Audience
What moves them?

What do people care about, and what would give them a reason to buy, attend, or pay attention?

Business
What needs to move?

What makes this brand worth choosing, and what does the work need to achieve: more sales, broader reach, greater awareness, or repeat business?

Culture
What shapes the moment?

What’s happening in the industry, in current events, and in culture? Which shifts and trends matter to this brand?

Audience Business Culture The winning idea.
The winning idea.

Good work is built together.

Ready to win with Winnie?

If you have something in mind, I’d love to hear about it.

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